Resume
Work Experience
Freelance
Product Designer
May 2023 - Present
- Conducted user research, UI analysis, and competitive analysis
- Executed user testing and iterated designs based on feedback
- Developed wireframes and prototypes for design stages
- Presented a comprehensive case study to stakeholders
Square Feathers
Visual Designer & Manager of Key Accounts
July 2017 - May 2023
- Increased total revenue YOY by 85% for the company’s largest account
- Designed and developed compelling digital sales tools (catalogs, magazines, tear sheets) using Adobe InDesign, Illustrator, and Photoshop to drive sales and support our sales team, designers, and wholesale accounts
- Collaborated with web developers to create a user-centric website by understanding user needs and implementing effective solutions
- Managed and maintained company websites on WordPress and Shopify, ensuring up-to-date content and intuitive user interface design
- Partnered with key accounts to strategize and execute revenue-generating initiatives, including product curation and promotions
- Reduced website operation costs by 28%
Square Feathers
Visual Designer & Operations Manager
August 2014 - July 2017
- Managed e-commerce website, driving sales and enhancing user engagement
- Managed design system, ensuring its continuous evolution to mitigate stagnation
- Produced product images from start to finish by photographing and then touching up images using Photoshop
- Oversaw production operations, ensuring team met and exceeded expectations
- Cultivated strong relationships with suppliers and business representatives
- Analyzed company functionality through reports, implementing necessary improvements
- Monitored inventory levels to ensure timely order fulfillment
Dios El Gato
Production Manager & Designer
June 2013 - March 2014
- Developed and prepared designs for screen printing using Photoshop
- Successfully secured and managed event bookings to maximize product sales
- Generated revenue through effective selling strategies at events and online store
Technical Skills
- Figma
- Adobe Photoshop
- Adobe Illustrator
- After Effects
- InDesign
- Miro
- Jira
- Confluence
- HTML
- CSS
- JavaScript
- GitHub
- Shopify
- Webflow
- WordPress
Education
Some Kind Words
Ron M.
Founder - Square Feathers
“Throughout his journey, Blu consistently demonstrated exceptional dedication, adaptability, and a passion for his work. His expertise in graphic design has been instrumental in elevating our brand identity and visual communication across various platforms. Additionally, his organizational skills as the Operations Manager have streamlined our processes and contributed to our overall growth and success.
Blu is not only a highly skilled professional but also a valuable team player. His effective communication and collaborative approach have earned him the respect of colleagues and clients alike. He consistently delivers exceptional results, showcasing his problem-solving mindset and commitment to excellence.
In summary, Blu has made invaluable contributions to our company’s growth and success over the past decade. His versatility, dedication, and exceptional skills make him a valuable asset to any organization. I wholeheartedly recommend Blu for future endeavors, confident that he will continue to thrive and excel.”
Dylan W.
Founder - TXCAPstudio
“I have worked with Blu for 5 years as Square Feathers’ digital agency partner and experienced firsthand Blu’s professionalism and creative passions. Blu always provided us with organized designs & direction for our team to work efficiently. Myself & Blu also strategically collaborated countless times to solve critical problems for Square Feathers and improve the customer experience both digitally and physically. I highly value Blu’s ability to critically solve problems, communicate solutions & bring those to life through his design expertise and attention to detail.”